Africa in Focus: Results of the Roundtable on International Tourism at the 7th BRICS International Tourism Forum
A key event, a roundtable discussion on "International Tourism in the BRICS Countries: Cooperation and Development," took place as part of the 7th BRICS International Municipal Forum, held November 20–21 in St. Petersburg.
Special Focus on Africa At the Nevsky Town Hall, special attention was paid to the African continent. Participants discussed Africa's enormous potential for developing intercountry tourism ties. The event was organized by the Assembly of the Peoples of the World, bringing together representatives of leading organizations, government agencies, and businesses interested in the prospects of international tourism.
Key Participants and Speeches The roundtable participants included:
Leaders and representatives of the Assembly of the Peoples of the World
Federation Council of Russia
Business Councils
Tourism, hospitality, and digital security companies
President of the ANO "House of Africa" and Chairman of the Business Club for Entrepreneurs and Top Managers of Eurasia and Africa "Africa Calling" Odunlami Serge Phocas delivered an important presentation. He emphasized the importance of Africa as one of the fastest growing regions in the world, noting that we are on the threshold of a new era in international tourism, where the BRICS countries play a key role in shaping global trends.
Africa's Tourism Potential Odunlami Serge Phocas noted that Africa possesses enormous, yet underutilized, potential to attract tourists due to:
Rich cultural heritage
Unique natural landscapes
Growing economic potential
Need for an integrated approach
Furthermore, he emphasized the importance of a comprehensive approach to developing tourism infrastructure on the African continent, including:
Improving transport accessibility
Improving the quality of hotel services
Creating competitive tourism products
Particular emphasis is placed on the digitalization of the tourism industry. The development of online platforms, booking systems, and digital guidebooks is seen not just as a trend, but as a necessary tool for attracting modern tourists. The active use of technologies such as artificial intelligence and blockchain will create a safe, convenient, and personalized tourism experience.
Goals and Prospects The goal of the events is not only to increase tourist flow but also to promote mutual understanding and cultural exchange between peoples. International tourism is a powerful tool for strengthening friendships, creating new jobs, and stimulating economic growth, particularly in regions such as Africa, where tourism can be a key driver of sustainable development.
These initiatives underscore the BRICS countries' commitment to active cooperation and joint development aimed at strengthening economic and cultural ties internationally.